The rights world moved from guaranteed payments to revenue share. That means athletic departments carry revenue risk they did not carry last year, and everyone is hunting for commercial dollars that do not count against the cap. The NIL market is projected at $4.5 billion, with roughly $735 million sitting above the revenue-share cap.
elev8 Sports is the answer that does not cost you anything you already sell. New money, donor-initiated, funded by what your fans already spend at the grocery store, the gas pump, and the tailgate run. No inventory given up. No guarantee required from anyone.